March 6, 2008
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Recently the Le Monde newspaper in France published this map created by the research firm Datamonitor showing the number of hours (in millions) users spend on social networks around the world, and which sites are doing best in each country.
Each organization is launching country-specific sites due to language and cultural issues and trying to accomplish compartmental growth. Each country is looked at as an individual territory requiring a unique site and group of users who will most likely remain geographically separated from the rest of the world. Examples of this strategy include recent moves by LinkedIn and Facebook moving into France and Germany.
What's it going to take to connect these isolated areas of the world? A common language. English, baby!
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