Lesson

MARKETING-SALES Vocabulary
After-sales service	Service that continues after the sale of a product (maintenance, etc.)
Agent	Person or company that acts for another and provides a specified service
B2B e-commerce	Business to business e-commerce : use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers.
B2C e-commerce	Business to consumer e-commerce : online sale of goods and services directly to consumers.
Benchmarking	Comparing one's products to those of competitors in order to improve quality and performance.
Buyer	1) Any person who makes a purchase. 2) A person employed to choose and buy stock for a company.
Cash refund offer	Offer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer.
Chain store	Two or more shops or outlets that have the same owner and sell similar lines of merchandise.
Client	A person who buys services or advice from a lawyer, an accountant or other professional.
Close	Finalise a deal or sale.
Convenience store	Small shop located near a residential area that opens long hours, seven days a week.
Customer	A person who buys something from a shop or business.
Coupon	Certificate that gives customers a saving when they purchase a specific product.
Deal	A business transaction
Department store	A large shop or store that carries a wide variety of product lines.
Direct investment	Entering a foreign market by setting up assembly or manufacturing facilities in that country.
Discount	A reduction in price.
E-commerce	Buying and selling by electronic means, primarily on the Internet.
E-marketing	Promotion of products and services over the Internet.
Extranet	A network that connects a company with its suppliers and distributors.
Follow-up	To maintain contact after the sale to ensure customer satisfaction.
Franchise	Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system.
Guarantee	A promise that a product will be repaired or replaced if faulty.
Intranet	A network that connects people within a company to each other.
Joint Venture	A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service.
Market leader	The company with the largest market share in an industry.
Mark up	The percentage of the price of a product added to cost to reach a selling price.
Opinion leader	Person within a reference who, because of competence, knowledge, or other characteristics, exerts influence on others.
Packaging	Designing and producing the container or wrapper for a product.
Product	Anything that can be offered on the market, usually for sale.
Product line	A group of products that are closely related.
Prospect	A potential customer.
Representative	A sales representative is a person who represents and sells for a company.
Retail	To sell in small quantities, as in a shop, directly to the consumers.
Shopping centre	Group of shops or retail businesses developed and managed as a unit.
Telephone marketing	Using the telephone to sell directly to customers.
Viral marketing	The Internet version of word-of-mouth marketing - email messages that customers pass on to friends.
Wholesale	To sell goods and services to those buying for resale (e.g. a shop) or for business use

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09:06 AM Sep 15 2007 \| Reply
hoda61 Morocco	thx and i told u before that ur speacial

09:06 AM Sep 15 2007 | Reply

hoda61

Morocco

thx

and i told u before

that

speacial

08:41 AM Sep 15 2007 \| Reply
Mophid Australia	Hello Hoda! You're doing really good. I told you it is higher than great, they're really helpful and educative. I hope God bless you Thanks!

08:41 AM Sep 15 2007 | Reply