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Product Placement

Product Placement English, baby! Video Lesson

Date: May 06 2008

Themes: Soap Opera

Intro

1. Learn Vocabulary - Learn some new vocabulary before you start the lesson.

2. Read and Prepare - Read the introduction and prepare to hear the audio.

These days marketing is all about being subtle. Look closely and you’ll notice fast-food restaurants in the background of a movie or that your favorite pop star always drinks the same soft drink on stage. Those things are no accident. Companies pay top dollar to have their products put in places where people will see them.

Ebaby! doesn’t yet sell ad space in our lessons, but here’s a dramatization of what it might look like if we did. Don’t worry, the soap opera will be back to its regularly scheduled programming next week.

3. Watch - Watch the video without reading the dialog.

Dialog

1. Watch and Read - Watch the video and read the dialog at the same time.

2. Study - Read the dialog again to see how the vocab words are used.

Marni

Marni

Beren

Beren

Jason

Jason

Devan

Devan

Amanda

Amanda

Marni:  Ugh. I’m all out of Coke. I hate that.

Beren:  Do you want some Tecate?

Marni:  Uh, no thanks. I just, I really want more Coke.

Amanda:  How about a Corona Extra? Miles from ordinary? Or maybe a scrumptious crunchy toast chip?

Marni:  I will take a chip. Thank you. I love these Tim’s potato chips. Mm. So good.

Beren:  Whoa, careful not to get any crumbs on the MacBook Pro.

Marni:  Mm. I know. I love these Macintosh computers. They’re so nice.

Devan:  Hey guys, what’s going on?

Marni:  Oh my God, did you get a new Gwen Stefani purse?

Devan:  Why yes, I did.

Beren:  What’s in your hand?

Marni:  Yeah!

Devan:  Did you know right now at Motorola that if you buy one Razor you get another free?

Amanda:  Cool!

Marni:  Wow!

Amanda:  Cute colors.

Jason:  Hey guys, check out my new Rivendell bicycle.

Marni:  Wow. Oh my God, I hate these banner ads. There’s so much product placement on the Internet, it’s so annoying.

Beren:  Yeah.

Amanda:  We’re more than consumers.

Marni:  Really.

 

Quizzes

Go Super to take Quiz Go Super!

 

Lesson MP3

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Go to the TOEFL® page >

Discussion

One by one, each member of the Ebaby! cast shows up to plug a different product. Then they complain about how much advertising there is on the Internet!

But the scene isn’t too far from reality. People do often have brand loyalty to a particular drink or type of computer or bicycle. Are you a big fan of a particular brand? What kinds of advertising do you think are annoying and what kinds do you think are helpful?

 

Comments

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marialili

marialili

China

Useful about the market and sales.

05:12 AM Dec 26 2012 |

Hashem55

Hashem55

Saudi Arabia

Thank you for a shaw, is a very nice.

For the advertising In the Internet, there are a lot of them.

 But few are useful , and the many of them unhelpful. Causing inconvenience.

04:07 PM May 27 2008 |

Wilson Garcia

Brazil

Advertising is important to show consumers the benefits offered by a specific product, but at times the advertiser does not communicate adequately what becomes annoying…

02:29 PM May 19 2008 |

195854255

195854255

United States

  

 

Well, it's hard to say. I think the attitude towards ads depends on what kind of people you are and what kind of things you prefer.  For me. I like ads to introduce learning sth new or the most popular news or music or videos.  Making friends thing is also my cup of tea.    I hate ads which persuade you to buy mobile phone and other electronic goods. Because there are so many of them and sometimes you can't close the ads window. 

12:49 AM May 10 2008 |

fjoan

fjoan

China

Yes,advertising is a good way to give consumers' primary pression about the merchandise~~

07:05 PM May 09 2008 |

aliena

China

Advertising is one way to get information about this world in which thousands of news things are emerging everyday. Ad is just playing a role of undating those information everyday. To buy or not is up to you! It's probablly another chance to challenge your capability of distinguishing gold from rubish, and of resisting temptation from outside and inner side. Additionally, ad is an important finance source of other interesting program for tv. So i take it with prudence.

06:51 PM May 09 2008 |

nad1a

nad1a

Greece

Real good things don’t need to be advertised. Once you’ve tried something and it proved to be good, you’ll definitely buy it again.
This is one way you stick to a specific brand.
The other way is actually being “brainwashed” by the all-pervasive ads, ending up a victim of advertisers’ subtle tricks to push their products and make sure you remember their name. You whine about annoying ads but when in the supermarket, you still reach for the familiar.
Of course, there are those adverts that raise awareness on important issues too, such as AIDS, domestic violence, global warming etc. Those are less annoying. :-)

08:04 AM May 09 2008 |

dj_aki

Uzbekistan

Hello! I'm Akbar Ziyatov from Uzbekistan.

 I want to have friend from foreign countries.

Please, write me

With pleasure                 Akbar Ziyatov

e-mail:  

05:10 AM May 09 2008 |

izabelbello

Brazil

Well, this is life… there are ads everywhere.

03:56 PM May 08 2008 |

janet wang

janet wang

China

Advertising is one of good ways to promote products. But now there are some annoying, false advertisements on TV and other medias which cheat many people.

02:39 AM May 07 2008 |

haixx

haixx

China

I study advertisiment.

09:31 AM May 06 2008 |

Christoph07

Germany

This is funny. Now we know one source of Englishbaby Laughing

08:04 AM May 06 2008 |

hutbiti

hutbiti

Viet Nam

yeah, this video is rather realSmile. I agree that there are too much product placement on TV. They really bug me, when I especially see  an interesting movie, there's an attracting sence and I wanna continue to see what is going on, accidentally product placement appear. They last for 10-15 minutes or even 30 minutes. I really bother and lose inspiration to that movie Frown

06:56 AM May 06 2008 |

vpm

Iran, Islamic Republic Of

advertising could be ok if it comes in proper time with a lot of fun and of course it also should be true

06:27 AM May 06 2008 |

Joge

Brazil

Cool Any product annoying me. I think Macintosh an excellent computer and Gwen Stefani purse is very famous and expensive. So, I like brand products. I always buy pants of Zoomp and I like very much Dolce & Gabbana perfume and purse. So, I am consumer.

06:25 AM May 06 2008 |

ochepegin

ochepegin

Russian Federation

Apple Ifone is very popular in Moscow.I have one. But there are not official supplies to Russia. We buy it from USA.

05:04 AM May 06 2008 |

Casiol

Casiol

Malaysia

What kinds of advertising do you think are annoying

 

make your dream true!!

live n work in USA!!

this is your opportunity!!!

win a green card to USA!! 

 

 

this is really3 annoying :D 

03:59 AM May 06 2008 |

jana.czech

jana.czech

Czech Republic

I don´t like advertising at all, but it influences our lives if we like it or not.
In fact, I would like to say that I am not a big fan of a particualr brand, but honestly… when I buy a pair of trekking shoes and they are really good, next time I will go and buy the same brand again!!  So we can say that my brand loyalty comes from my experiences with the products.
The thing is, that most advertised products are usually the most expensive ones, because the firms have to pay a lot of money for marketing.

02:38 AM May 06 2008 |

Abdullah al jamal

Bangladesh

wow nice one more

02:18 AM May 06 2008 |

Đồng Xuân Công

Viet Nam

This one is very interesting because of many annoying advertisement on TV now. Some of them is very interesting, can get attentiong from every audiences. Others is very boring or annoying, you can see, sometimes have diner with your parents & brothers/sisters, at the same time, TV is on film, everyone in attention the film, suddently, one part of advertisement of Diana, not good. He he

Marketing is a way to make an image for products in your mind by many different way. It's encourage people to buy your products more and more. The best important matter to get success in business is how to introduce your brand to veryone, how to creat a good image about your company/products in everyone. Only marketing.

02:11 AM May 06 2008 |

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